John Espirian on making technical subjects simple, clear and understandable – MAF114

In this show, I talk to John Espirian.

We chat about how to make technical subjects simple, clear and understandable.

Welcome to episode 114 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• Why jargon, management speak, and bloat thrive in many industries
• How people want simple, often visual explanations of complex subjects
• Avoiding complexity creep during the internal sign off process
• Building a personal brand using content marketing and social media

Who is John Espirian?

John is a freelance technical writer who produces razor-sharp content that gets results.

His website is in #1 spot on Google for the search term ‘technical writing services UK’.

John is also a director of the Society for Editors and Proof readers.

John’s links:

• Follow John on Twitter
• Connect with John on LinkedIn
• Visit John’s Website
  
• Content Marketing Academy
• Andrew and Pete’s Atomic

• Deep Work by Cal Newport

• The Tao of Twitter by Mark Schaefer

• The Content Code by Mark Schaefer

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