Col Gray on why and how financial professionals should build a brand – MAF128

MPAF Podcast, , , , , ,

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies.

Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop.

Welcome to episode 128 of the Marketing and Finance Podcast.

Col Gray on why and how financial professionals should build a brand - MAF128

What you’ll hear about in this episode

  • Why it’s important to stand out and how your brand can make it happen
  • A brand is more than just a logo
  • Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands
    • Your super power
    • Your purpose
    • Your personality
    • Your costume
    • Your stories

Who is Col Gray?

Col is a graphic & brand designer whose passion for branding is as big as his beard.

He’s the owner and head honcho of Pixels Ink design studio in Dundee.

With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers.

He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie.

Col’s Links:

If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes.

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Posh airline breakfasts, Gen Y, CitizenM and quiz nights – RogVLOG – 10

Thirty 35 years to the day after Duran Duran released the Rio album, join me for a trip to London for a Quiz Night.

We’ll have a sneak peek at British Airways new Club Europe service on UK Domestic flights. Visit a conference and discover what makes Generation Y (that’s Millenials) tick.

And we’ll have a look round the CitizenM Hotel in Shoreditch. It’s bright, quirky and a fun place to stay.

Will they ask the Duran Duran question at the quiz night?

Now it’s your turn:

If you enjoyed RogVLOG please share using the social buttons below. And in keeping with the subject matter, I’d love to hear what your favourite 1980s band is? Perhaps you saw U2 on the Joshua Tree tour. Or Genesis on the Invisible Touch tour. Let me know.

Posh Airline Breakfasts, Gen Y, CitizenM and Quiz Nights - RogVLOG - 10

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

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In this episode, my guest is Vicky Gunn.

She’s an accountant who’s worked in big corporates and the public sector.

Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull.

Welcome to episode 127 of the Marketing and Finance Podcast.

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

What you’ll hear about in this episode

  • How planning ahead for 3 to 6 months can accelerate your marketing output
  • Communications and the importance of individual connections for making change happen
  • Choosing experts to help you with your business – what to look for and the questions you want them to ask you
  • Ho to brighten up your brand if you work in an industry people perceive to be “dull”

Who is Vicky Gunn?

An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line.

Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset.

Vicky’s great at influencing and managing complex internal and external stakeholder relationships.

She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages.

Vicky’s Links:

If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click