Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement – MPAF27

Scottish Widows must be one of the most iconic brands in UK financial services.

And after almost a ten-year absence they are about to launch back into the adviser protection space.

My guest today is heading up that relaunch. Whilst she isn’t going to tell you all the secrets of the new proposition she does drop some tantalising hints.

Esther is passionate about customer engagement and share her views on what we as an industry need to do to improve that engagement.

Hear Esther talk about the importance of using emotions rather than statistics to empathise with customers.

Listen how looking at completely different propositions, in this case Spotify, can give you a different perspective on customer engagement.

Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement

Who is Esther Dijkstra?

After many business leadership and marketing roles at Legal and General, where she led the readiness team for RDR, Esther is now Head of Protection at Scottish Widows. She’s leading the brand’s relaunch back into the adviser protection market.

Outside work Esther regularly rides the Queen’s Horses.

Esther’s Contact links:

Esther’s favourite book:

 The Lord of The Rings by J.R.R. Tolkien.

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