Peter Timberlake on How to Build a Successful Media Profile – MPAF47

Journalists require a constant stream of stories and content to satisfy 24 online demand for news.

Only a handful of financial advisers activity engage with the media to provide comment and material. So a huge opportunity exists for other advisers to build their own media profiles.

My guest has been doing communications and PR for over 30 years and you can benefit from his experience here. Peter’s interview is a masterclass in how to give journalists what they need and supercharge your media profile at the same time.

Listen to Peter talk about media commentating, being accessible to journalists, and how to deliver the Holy Grail – The Case Study.

You can also hear his valuable advice about blogging, LinkedIn Publishing and Social Media right here in Episode 47 of the Marketing Protection and Finance Podcast.

Peter Timberlake on How to Build a Successful Media Profile

Who is Peter Timberlake?

Peter’s communications specialist with over 30 years’ experience across multiple audiences and media including financial services trade press, consumer personal finance press, city/business media, specialist lifestyle publications, broadcast and digital media, political and policymakers, IFAs, lobby groups and worthy causes.

He’s an external communications leader with experience of managing combined press office, public affairs and corporate responsibility team and building the function from scratch.

He helps leading organisations manage and enhance their brand and reputation and achieve strategic communications objectives.

He’s held senior positions at Standard Life and Friends Life and currently works as Head of Communications for the Financial Reporting Council.

Peter’s links:

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Edmund Tirbutt on Financial Media Case Studies and Storytelling – MPAF Episode 4

Positive Stories. Case studies and videos could be the way to overcome the poor perception consumers have of the financial services industry.

In Episode 4 of the Marketing Protection and Finance Podcast – I talk to journalist Edmund Tirbutt.

Edmund is a freelance journalist and writer and has covered financial services topics for the last 27 years.

His articles are always painstakingly researched and hard-hitting.

A one-time semi-pro stand-up comedian, he’s recently started doing comedy again, performing alongside world-renowned comedians like Mike Wozniak and John Maloney.

Listen as Edmund talks about his early days as a media champion trying to get declined claims paid. Hear his views on how we use humour in financial services communications. He asks whether seminars in the workplace the key to future market growth.

Edmund Tirbutt on Financial Media Case Studies and Storytelling

Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories.

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