How the power of PR has changed in the digital world with Jamie Brownlee – MAF283

This week, let’s talk about how PR has changed in the digital world.

How can you get great stories about your business into the media and protect yourself if something goes wrong?

My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • How Jamie built his PR career and his work with Greentarget
  • What exactly is PR?
  • The benefits of getting positive stories about your business into the media
  • Some of the unwritten rules of PR
  • Is a Press Release any use anymore?

If you enjoyed: How the Power of PR has changed in the digital world with Jamie Brownlee – please leave a comment or a review on iTunes.

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Using PR to raise the profile of financial advisers with David Wright – MAF272

This week, let’s talk about using PR to raise the profile of financial advisers.

My guest is David Wright.

And this is episode 272 of the Marketing and Finance Podcast.

Using PR to raise the profile of financial advisers with David Wright - MAF272

What you’ll hear about in this episode:

  • David’s background and how he became involved in marketing for financial advisers
  • The power of PR and telling stories that make a difference
  • How to overcome the confirmation bias that paints a poor picture of financial services
  • Avoiding advertorials and focusing on real-life case studies
  • The process M&O Marketing use to turn financial advisers into successful spokepeople

Who is David Wright?

David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Using PR to raise the profile of financial advisers with David Wright – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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How to make marketing simple – Soulful PR Podcast

PR can be great for your business.

Journalists love stories and if you have one to tell you’ll find them eager to listen.

My friend Janet Murray runs Soulful PR, a company dedicated to helping small businesses get PR coverage.

She knows her stuff having spent the last fifteen years writing and editing for national newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

As well as seminars, webinars, and other events, Janet runs the Soulful PR Podcast and I was delighted to be her guest on episode 125.

Soulful PR Podcast

Here’s the link across to Janet’s Soulful PR Podcast page.

We talk about how to make marketing simple.

One of my favourite subjects as you know.

Here’s what you can hear about in the show.

  • Roger’s business story – from big business marketing director to helping financial services companies with their marketing, alongside working as a Body Combat instructor
  • Why you need to start by identifying exactly who your ideal customers are
  • The questions you should be asking to tap into what your target audience needs
  • How using elements of your personal life can be a powerful way to market your business
  • The beauty of being able to constantly refine your message – and your products – in response to feedback
  • Practical tips on speaking your customers’ language in your marketing copy
  • How to use storytelling on social media as a marketing tool

I really enjoyed being a guest on Janet’s Podcast – she’s a terrific host. Check out some of her other interviews, all full of ideas, tips, and tricks for upping your PR game.

And, of course, Janet appeared on the Marketing and Finance Podcast back in episode 93 and you can listen to it by clicking below.

Now it’s your turn:

Let me know what you thought of my interview with Janet Murray. Please leave a comment below or let’s chat on social media.