Journalists require a constant stream of stories and content to satisfy 24 online demand for news.
Only a handful of financial advisers activity engage with the media to provide comment and material. So a huge opportunity exists for other advisers to build their own media profiles.
My guest has been doing communications and PR for over 30 years and you can benefit from his experience here. Peter’s interview is a masterclass in how to give journalists what they need and supercharge your media profile at the same time.
Listen to Peter talk about media commentating, being accessible to journalists, and how to deliver the Holy Grail – The Case Study.
You can also hear his valuable advice about blogging, LinkedIn Publishing and Social Media right here in Episode 47 of the Marketing Protection and Finance Podcast.
Who is Peter Timberlake?
Peter’s communications specialist with over 30 years’ experience across multiple audiences and media including financial services trade press, consumer personal finance press, city/business media, specialist lifestyle publications, broadcast and digital media, political and policymakers, IFAs, lobby groups and worthy causes.
He’s an external communications leader with experience of managing combined press office, public affairs and corporate responsibility team and building the function from scratch.
He helps leading organisations manage and enhance their brand and reputation and achieve strategic communications objectives.
He’s held senior positions at Standard Life and Friends Life and currently works as Head of Communications for the Financial Reporting Council.
Peter’s links:
- Connect with Peter on LinkedIn: Peter Timberlake
- Follow Peter on Twitter: @PeteTimbers
- The 40 Minute Blog: Occasional ramblings from an often frustrated commuter. Penned somewhere between Guildford and London Waterloo.
