Tag Archives: marketing

Danny Matthews on Building Consumer Trust using Social Media – MPAF84

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The way we communicate is fundamentally changing.

Clients want you to communicate with them on their own terms. That might mean phone or email. But they also want to connect on live video, and social media platforms.

In this episode, I chat with Danny Matthews who believes that we must use new communications platforms to build a new level of trust with clients. Financial services companies are universally distrusted across the globe and he wants to see an end to that.

We talk about using compliant social media to connect with our clients in the most trustworthy, transparent, personal and authentic way to maintain and grow our business into the next generation.

That’s all right here in episode 84 of the Marketing Protection and Finance Podcast.

Danny Matthews on Building Consumer Trust using Social Media

Who is Danny Matthews?

Danny is an adviser working for the Total Mortgage Network.

He’s also the founder of Adviser’s Edge Media providing training on social media and other ways of creating lifetime value for clients.

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Why some Companies don’t understand Social Media and how it makes them afraid – MPAF83

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How many Financial Services Companies truly understand social media.

Some don’t use it all.

Some use it sparingly.

Is it because some don’t have a strategy? Maybe they don’t see a traditional return on investment. Or perhaps they see it as a compliance minefield.

Is it a lack of understanding about social media that drives these concerns?

Let’s discuss this right here in Episode 83 of the Marketing Protection and Finance Podcast.

understand social media

If you enjoyed – Why some companies don’t understand Social Media and how it makes them afraid  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

If you like the Podcast please click

Making the Complicated Simple – Live on the Jonathan Tripp Show

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You may have seen my recent eBook – Business Writing Tips for Simpler Copy.

I wrote it as a response to all the bloated copy complicating business communications I see out there.

But it’s not just communications. Everything seems so complex now. Processes. Strategy. Planning. We pile layer upon layer of complexity on top of complexity. And Jonathan Tripp, host of a daily Marketing Show in the USA invited me on to talk about “Making the Complicated Simple”.

Complicated Simple

You can watch the replay of the show right here.

Now it’s your turn:

Please give me your thoughts and feedback on what we talked about.

And if you want to grab a copy of that eBook on simplifying business writing – here’s the link you need.

Get your free eBook right here!