Danny Matthews on Building Consumer Trust using Social Media – MPAF84

The way we communicate is fundamentally changing.

Clients want you to communicate with them on their own terms. That might mean phone or email. But they also want to connect on live video, and social media platforms.

In this episode I chat to Danny Matthews who believes that we must use new communications platforms to build a new level of trust with clients. Financial services companies are universally distrusted across the globe and he wants to see an end to that.

We talk about using compliant social media to connect with our clients in the most trustworthy, transparent, personal and authentic way to maintain and grow our business into the next generation.

That’s all right here in episode 84 of the Marketing Protection and Finance Podcast.

Danny Matthews on Building Consumer Trust using Social Media

Who is Danny Matthews?

Danny is an adviser working for the Total Mortgage Network.

He’s also the founder of Adviser’s Edge Media providing training on social media and other ways of creating lifetime value for clients.

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