David Smith on using widget technology to improve how insurance is bought and sold – MAF115

In this episode, I talk to David Smith from iPipeline.

We chat about how iPipeline are using widget technology to improve how insurance is bought and sold.

Welcome to episode 115 of the Marketing and Finance Podcast.

We chat about:

• How iPipeline come up with ideas and develop them into helpful technology widgets
• Retaining the human touch even when talking about tech
• How the supermarket shopping bag tax inspired the “Life Genie” insurance nudge for mortgage brokers
• Using form technology to give advisers and clients a low hassle way to put plans under trust

Who David Smith?

David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline’s market-leading protection platform, annuity service and point of sale technologies.

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