Why words betray business complexity and how to fight back – MAF228

Marketing, ,

Words are a window into a company’s soul.

They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity.

Let’s grab a coffee and talk about it some more.

Welcome to episode 228 of the award-winning Marketing and Finance podcast.

Why words betray business complexity and how to fight back - MAF223

What you’ll hear about in this episode

  • A quick review of 2019
  • Why we still need to go back to marketing basics
  • Don’t forget the offer and the goals
  • Focus on storytelling – John the Wineman and The Penguin
  • How words are a proxy for products, process and customer service

Thanks

Thanks for listening to the Marketing & Finance Podcast in 2019. Thanks for your support, emails, tweets and feedback. I really appreciate you taking the time to download me and my guests into your earphones.

Have a great Christmas and New Year.

Links

If you enjoyed – Why it’s daft to put marketing tactics before strategy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Steve Folland – No excuses! Start creating video content for your business – MAF227

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My guest this week is Steve Folland, and we talk about using video content to engage your customers.

It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera.

We chat about why there are no excuses for not doing video content.

Welcome to episode 227 of the Marketing and Finance Podcast.

Steve Folland - No excuses! Start creating video content for your business - MAF227

What you’ll hear about in this episode

  • Why video content is important for small businesses
  • How video can build trust and create a customer relationship in advance of a meeting
  • Debunking some of the myths around video equipment and production
  • Behind the scenes video versus higher production quality shows
  • Animated video as an alternative to live-action

Who is Steve Folland?

Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development.

He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite… above all, communicate.

Links

 

If you enjoyed – Steve Folland – No excuses. Start creating video content for your business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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John Kennedy – A US Adviser’s perspective on marketing a financial services business – MAF226

MPAF Podcast, , , ,

My guest this week is John F Kennedy, an adviser from Florida.

As you can imagine, sharing a name with a famous American President makes it difficult for him to rank in search.

We chat about how he’s marketed his business, Candorpath, and some of the differences and similarities between UK and US financial services.

Welcome to episode 226 of the Marketing and Finance Podcast.

John Kennedy - A US Adviser's perspective on marketing a financial services business

What you’ll hear about in this episode

  • The difference between UK and US financial advice markets
  • Subscription models and giving a lifetime of value to clients
  • Using video to create a client connection even before the first meeting
  • Why compliance and regulation shouldn’t be a barrier to using video marketing
  • Using storytelling to engage clients

Who is John Kennedy?

As Co-Founder of Candorpath, John’s is passionate about and has a deeply-rooted desire to help others.

While pursuing his education at the University of Central Florida, he decided exactly how he was going to align his passion with his profession.

Immersing himself in the world of financial planning, John has spent over a decade motivating others toward their vision for financial success.

Links

If you enjoyed – John Kennedy – A US Adviser’s perspective on marketing a financial services business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.