Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231

My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.

Welcome to episode 231 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • What is “real” thought leadership rather than simply a cliched buzzword
  • How to project yourself as a thought leader on LinkedIn
  • Learning and developing experiences with young and old teams
  • Why LinkedIn is more than an online CV
  • Using LinkedIn as a Content Hub
  • The importance of mental health and wellbeing in a stressful environment
  • Putting together a LinkedIn content strategy

Who is Alexandra Galviz?

By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.

By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she’s either written, videoed or spoken about.

In between Alex trains apprentices and graduates in companies, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.

Links

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Adam Oldfield on marketing automation strategy and success – MAF229

My guest this week is Adam Oldfield of Force24, and we talk about marketing automation strategy and success.

Welcome to episode 229 of the Marketing and Finance Podcast.

Adam Oldfield on marketing automation strategy and success - MAF229

What you’ll hear about in this episode

  • Giving the “big boys” marketing tools to businesses of all sizes
  • Using marketing automation for better communications
  • Putting together a marketing automation strategy
  • Why marketers are educators
  • Email marketing: why short and sweet is best

Who is Adam Oldfield?

Adam is the Managing Director of UK marketing automation platform, Force24 which was first established in 2011 and is home to the fastest-growing, UK built and managed, GDPR-compliant marketing automation platform.

They have a range of national and domestic clients – from the likes of JML and Hitachi to BBC’s Children in Need and Npower.

Links

If you enjoyed – Adam Oldfield on marketing automation strategy and success – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Top ten most downloaded Marketing & Finance Podcast episodes 2019

2019 was another great year for the Marketing & Finance Podcast.

Smashing past episode 200. Winning the CMA Award for Best Podcast, and welcoming some amazing guests who generously shared their knowledge.

Thank you for downloading or streaming the show. I really appreciate your support and feedback.

Here are the Top 10 episodes of 2019 by download number.

Enjoy.

  1. Paul Avis and David Shearman on productivity, mental health and well-being – MAF210

  2. Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK – MAF212

  3. How on Earth do you start with marketing? – MAF205

  4. Adam Harris on networking, referrals and the “Check-In Strategy” – MAF199

  5. Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life – MAF200

  6. Lisa Conway-Hughes on the Miss Lolly blog and writing a money book – MAF198

  7. Allister Frost on digital, traditional and content marketing strategies – MAF203

  8. Tom Marriott: A punk’s guide to busting digital marketing myths – MAF206

  9. Simple steps to a killer talk or presentation – MAF221

  10. Do marketers ruin everything they get their hands on? – MAF214

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

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