Why words betray business complexity and how to fight back – MAF228

Words are a window into a company’s soul.

They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity.

Let’s grab a coffee and talk about it some more.

Welcome to episode 228 of the award-winning Marketing and Finance podcast.

Why words betray business complexity and how to fight back - MAF223

What you’ll hear about in this episode

  • A quick review of 2019
  • Why we still need to go back to marketing basics
  • Don’t forget the offer and the goals
  • Focus on storytelling – John the Wineman and The Penguin
  • How words are a proxy for products, process and customer service


Thanks for listening to the Marketing & Finance Podcast in 2019. Thanks for your support, emails, tweets and feedback. I really appreciate you taking the time to download me and my guests into your earphones.

Have a great Christmas and New Year.


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