Digital technology lets us craft exciting content and communications.
Words, images, audio and video of high quality and low budget undreamed of only a few years ago.
Whilst digital communications can enhance your brand and generate leads you can’t beat a good live presentation for delivering a story or message. But for some people, presenting in front of an audience is among their greatest fears.
My guest today is a journalist who’s embraced digital technology to great effect and who offers training for those afraid of getting up on their feet, and those looking to improve their presentations.
Listen to David’s views on digital communications in the financial services industry.
Listen to his tips and anecdotes on how to hone your presentation skills.
That’s all right here in episode 34 of the Marketing Protection and Finance Podcast.
Who is David Worsfold?
David Worsfold has over 30 years experience as a journalist, mainly covering the insurance industry, financial services and politics. He has a broad experience of editorial management in large and small publishing companies, launching and re-launching publications, brand development through the launch of conferences, awards and websites and of overseeing production and design services.
He’s been the editor of Post Magazine, Reinsurance and Insurance Age. Three times winner of the Insurance Journalist of the Year Award. Winner of Best General Insurance Journalist at 1999 Financial Services Media Awards and the Lifetime Achievement Award in 2007. Chief Executive’s Award for Outstanding Achievement at the 2007 Incisive Media Awards.
David launched the British Insurance Awards, the Rehabilitation First Awards, the Cover Magazine Protection Awards and established the All Party Parliamentary Group on Insurance & Financial Services.
He has extensive experience of re-aligning content creation and delivery for the modern, multi-platform, mobile world, especially working with publishing teams that need to move from a print-centric environment to the web first world of today. He has an extensive experience of using social media to promote content, products, businesses and organisations including building video and audio content for Incisive Media’s websites.
David’s Contact links:
David’s favourite book:
Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Myer-Shonberger and Kenneth Cukier.
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