Go to PowerPoint Last. Read this eBook first: Simple Steps to a Killer Talk

Have you been asked to put together a talk or presentation for an event?

What’s the first thing you do?

Most likely, you move the mouse pointer over the PowerPoint icon, click and then get busy putting together some slides.

You know how it goes. Heading. Bullet point. Bullet point. Bullet Point.

Or have you ever been at an event when someone delivers a “Death by PowerPoint” presentation? Hundreds of slides with tiny writing which they proceed to read out? They may even say, “Apologies to those at the back of the room, you won’t be able to read this small text.” In truth, the people on the front row will be struggling too.

If you want your talk to stand out. If you want to put together a killer talk then don’t, repeat, don’t go to PowerPoint first. In fact, PowerPoint should be the last thing you open.

My new eBook, “Simple Steps to a Killer Talk”, gives you a better way. Helps you avoid PowerPoint driving your script and becoming your crutch or comfort blanket.

More and more of my clients are asking for help on putting together killer talks, and a recent episode of the Marketing & Finance Podcast on this subject is one of the most popular ever. The feedback on this episode inspired me to write this eBook.

Simple Steps to a Killer Talk

Here’s what you can find in the eBook.

  • Knowing your customer/audience
  • Big Message
  • One liner or jingle
  • Knowledge goals
  • Emotional goals
  • Action goals
  • Segments
  • Blistering opening and memorable close

…and then you can go to PowerPoint.

The eBook guides you through putting together an engaging structure for your talk, including how to use stories to make your audience take action.

PowerPoint will never be your first port of call again.

To download the eBook please click on this link. It’s free and I’ll give you the option of signing up to my “Marketing Made Simple” bulletin. You don’t have to join, but if you enjoy the eBook, I hope you will.

If you want more help putting together a killer talk, I’d be delighted to talk to you some more. Please do get in touch.


Martin Brooks on giving pitches and presentations with greater impact – MAF152

On the show this week, I talk to Martin Brooks. He’s an “Impacttologist”.

We chat about creating a greater impact in your pitches and presentations. How to convince, influence and motivate others.

Welcome to episode 152 of the Marketing and Finance Podcast.

Martin Brooks on giving pitches and presentations with greater impact - MAF152

What you’ll hear about in this episode

  • What an impattologist actually is
  • How a background in the travel industry shaped Martin’s career as a communication and sales trainer
  • Combining psychology with communication skills to convince, influence and motivate those you’re speaking to
  • Using tone of voice and rhetorical techniques to push home a message
  • How Martin’s digital coaching process works and cuts out the tedium of travel
  • How to keep your audiences attention and stop them reaching for their mobile devices

Who is Martin Brooks?

Martin describes himself as an “Impacttologist”. A person who studies the behaviour of the world’s top communicators to understand how they convince, influence and motivate others.

He’s an enabler of people’s potential. Through his feedback, coaching and advice, he helps people create the “impact” in presentations that are representative of their potential – rather than their current combination of confidence and communication skills.


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Should a presentation start with slides or a story? Watch This.

Should a presentation start with slides or a story?

We’ve all done it. And if you work in a big company you’ll know what I mean. Someone asks you to put together a talk or a presentation. What’s the first thing you do?

Most people go straight to PowerPoint.

But you know where that leads? Death by PowerPoint.

In this video let’s look at starting with the story instead of the slides.

If you enjoyed this episode of Marketing and Finance TV – Should a presentation start with slides or a story? – please share it with your friends and colleagues. You can use the social media share buttons just below.

Click here to listen to the audio podcast.