Tag Archives: marketing strategy

John Wall on the truth about artificial intelligence and marketing success – MAF244

MPAF Podcast, , ,

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It’s not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

John Wall on the truth about artificial intelligence and marketing success - MAF244

What you’ll hear about in this episode:

  • How Marketing Over Coffee was one of the first podcasts
  • The 50/50 approach to marketing – spend as much time on the offer as you do on the communications
  • What AI really is and all those Skynet Terminator myths
  • Text mining
  • Network graphing
  • Data clustering
  • Driver analysis
  • Forecasting
  • Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He’s also a Partner at Trust Insights.

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Simple marketing strategy at a time of crisis – MAF243

MPAF Podcast,

The principles of marketing strategy stay the same despite the global crisis we are facing.

It’s easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I’d take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

Simple marketing strategy at a time of crisis - MAF243

What you’ll hear about in this episode:

  • How everyone seems to be telling us what we must do
  • Each person and each business is different and one size doesn’t fit all
  • We’re all in the same storm but not in the same boat
  • Taking time to reflect on business direction
  • Offer, goal, activity – a simple marketing strategy model

Links

If you enjoyed – Simple marketing strategy at a time of crisis – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Stuart Atkins on why marketing should be matchmaking and not manipulation – MAF242

MPAF Podcast, , ,

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

What you’ll hear about in this episode:

  • The experience of teaching principles of marketing, consumer behaviour and market research
  • Internet marketing strategy
  • Bringing the real world into the classroom with case studies
  • The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
  • Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis
  • Good marketing is not manipulation, it’s about finding a match between customer needs and offers
  • Not spending so much time IN your business that you don’t spend any time ON your business
  • The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California & the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital & social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.

Links:

If you enjoyed – Stuart Atkins on why marketing should be matchmaking and not manipulation – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click