Tag Archives: marketing strategy

Elizabeth Jones on exorcising ghosting in business – MAF247

MPAF Podcast, , ,

This week my guest is copywriter, Elizabeth Jones.

We talk about how she grew her business and the phenomenon of business ghosting and how to deal with it.

Welcome to episode 247 of the Marketing and Finance Podcast.

Elizabeth Jones on exorcising ghosting in business - MAF247

What you’ll hear about in this episode:

  • Making the leap from corporate to a business owner
  • Copywriting and content marketing
  • What is business ghosting and is it ever acceptable
  • What to do if you submit a proposal and get ghosted
  • Tactics for preventing ghosting from happening and how to deal with it when it does
  • Engaging with prospects and clients to build strong relationships.

Who is Elizabeth Jones?

Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy.

From big names to up-and-comers, she’s worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice.

Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.

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Neal Schaffer – Is influencer marketing the new PR? – MAF246

MPAF Podcast, , ,

This week my guest is Neal Schaffer, author of The Age of Influence

We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.

Welcome to episode 246 of the Marketing and Finance Podcast.

Neal Schaffer - Is influencer marketing the new PR? - MAF246

What you’ll hear about in this episode:

  • The myths and the truth about influencer marketing
  • Leveraging the other
  • Organic and paid celebrity endorsements
  • How influencers can help businesses create stunning visual content
  • Have influencers replaced creative agencies?
  • There are influencers in your community
  • Why influencer marketing is no longer a numbers game
  • Is influencer marketing the new PR?

Who is Neal Shaffer?

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 3 books on social media, including The Age of Influence published in March 2020.

Neal resides in Irvine, California but also frequently travels to Japan.

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If you enjoyed – Neal Schaffer – Is influencer marketing the new PR? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Navid Jafari on using data for insights and how high quality can be simple – MAF245

MPAF Podcast, , ,

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer insights and simplifying messages for customers.

Welcome to episode 245 of the Marketing and Finance Podcast.

Navid Jafari on using data for insights and how high quality can be simple - MAF245

What you’ll hear about in this episode:

  • Why data is the most valuable asset companies have
  • The goal of automation is to find what’s working well and then scale it up
  • The Silicon Valley hype cycle
  • Being clear about the problem you solve
  • Avoiding marketing myopia
  • Mining data to get to the real insights
  • Why high quality can still be simple

Who is Navid Jafari?

Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.

Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.

As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.

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If you enjoyed – Navid Jafari on using data for insights and how high quality can be simple – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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