Why simplicity can be a business strategy and how you can invest in it – MAF292

This week let’s talk about simplicity.

Simplicity can be a strategy. Simplicity can be your competitive advantage. It’s hard but it’s what customers want.

This week it’s just me and the mic and this is episode 292 of the Marketing and Finance Podcast.

Why simplicity can be a business strategy and how you can invest in it - MAF292

What you’ll hear about in this episode:

  • Why are so many businesses complex?
  • How complex language can be a red flag for complicated products and processes
  • What customers think about complexity
  • Four reasons why businesses get complicated and stay complicated
  • Three ways to keep things simple

Roger’s Links

If you enjoyed: Why simplicity can be a business strategy and how you can invest in it – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Book Launch: Cats, Mats and Marketing Plans – MAF256

It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020.

Let’s grab a coffee and talk about it some more.

Welcome to episode 256 of the Marketing and Finance Podcast.

Book Launch: Cats, Mats and Marketing Plans – MAF256

What you’ll hear about in this episode:

  • The background to the book
  • Why, “Cats, Mats and Marketing Plans”
  • Who the book is for
  • The Offer Goal Activity marketing plan model
  • How to buy your copy

Links

If you enjoyed – Book Launch: Cats, Mats and Marketing Plans – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What should our marketing priorities be after lockdown? – MAF254

What you’ll hear about in this episode:

  • Marketing as an investment rather than an expense
  • Reviewing marketing priorities after lockdown
  • Redefining your offer to take account of what has changed
  • Minimum pricing for your offer
  • Setting goals and accountability
  • Marketing communications activity and how it fits with your offer

Links

If you enjoyed – What should our marketing priorities be after lockdown? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click