What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What should our marketing priorities be after lockdown? – MAF254

What you’ll hear about in this episode:

  • Marketing as an investment rather than an expense
  • Reviewing marketing priorities after lockdown
  • Redefining your offer to take account of what has changed
  • Minimum pricing for your offer
  • Setting goals and accountability
  • Marketing communications activity and how it fits with your offer

Links

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Presentation tips for online events learned in lockdown – MAF249

This week it’s just me and the mic talking about presentation tips for online events learned in lockdown.

Let’s look at how the crisis has changed online presenting and how to stand out.

Welcome to episode 249 of the Marketing and Finance Podcast.

Presentation tips for online events learned in lockdown - MAF249

What you’ll hear about in this episode:

  • How “real-life events” transformed into “online experiences”
  • Formats: Traditional webinars, Zoom Style, Live on Social Media
  • Pre-recorded video, live video and a mix of both
  • How video sucks the life out of presenters and how to compensate
  • Video tips for better sound and lighting
  • Case Study: ProtectX2020

Links

If you enjoyed – Presentation tips for online events learned in lockdown – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Simple marketing strategy at a time of crisis – MAF243

The principles of marketing strategy stay the same despite the global crisis we are facing.

It’s easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I’d take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

Simple marketing strategy at a time of crisis - MAF243

What you’ll hear about in this episode:

  • How everyone seems to be telling us what we must do
  • Each person and each business is different and one size doesn’t fit all
  • We’re all in the same storm but not in the same boat
  • Taking time to reflect on business direction
  • Offer, goal, activity – a simple marketing strategy model

Links

If you enjoyed – Simple marketing strategy at a time of crisis – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.