My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.
We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.
Welcome to episode 242 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- The experience of teaching principles of marketing, consumer behaviour and market research
- Internet marketing strategy
- Bringing the real world into the classroom with case studies
- The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
- Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis
- Good marketing is not manipulation, it’s about finding a match between customer needs and offers
- Not spending so much time IN your business that you don’t spend any time ON your business
- The discipline of consistency
Who is Stuart Atkins?
Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California & the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.
As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital & social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.
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