Stuart Atkins on why marketing should be matchmaking and not manipulation – MAF242

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

What you’ll hear about in this episode:

  • The experience of teaching principles of marketing, consumer behaviour and market research
  • Internet marketing strategy
  • Bringing the real world into the classroom with case studies
  • The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
  • Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis
  • Good marketing is not manipulation, it’s about finding a match between customer needs and offers
  • Not spending so much time IN your business that you don’t spend any time ON your business
  • The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California & the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital & social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.


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Tap into feelings in customer feedback research – Marketing Made Simple 16

We need customer feedback so that we can continue to improve our products and services.

But are we asking the right questions?

It’s incredible how quick companies ask for feedback these days. Two seconds after you walk out of a restaurant or disembark an aircraft, there’ll be an email from them.

Most just ask you to rank them on a scale of one to ten. Those questions are fine but they don’t reveal genuine insights.

In this episode of Marketing Made Simple, let’s look at tapping into feelings to reveal the insights that could lead to your next breakthrough.

This is the 16th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: Tap into feelings in customer feedback research – please share it with your friends and colleagues. You can use the social media share buttons just below.