Simple marketing strategy at a time of crisis – MAF243

The principles of marketing strategy stay the same despite the global crisis we are facing.

It’s easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I’d take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• How everyone seems to be telling us what we must do
• Each person and each business is different and one size doesn’t fit all
• We’re all in the same storm but not in the same boat
• Taking time to reflect on business direction
• Offer, goal, activity – a simple marketing strategy model

Links

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