Tag Archives: financial advice

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising – MPAF91

June 16, 2016Marketingcontent marketing, financial advice, financial advisers, financial services, marketing, marketing communications, marketing strategy, social media, the walking dead, zombiesRoger

In this episode I talk to Alan and Kathryn Knowles from Cura Financial Services.

They specialise in insurance for people who have existing conditions or take part in extreme pastimes or hazardous occupations .

The Financial Services industry call this “impaired lives”. Alan and Kathryn have a much less gloomy term for it which we’ll discover in the chat.

But this small firm recently launched a bold marketing campaign for protection insurance using The Walking Dead’s Zombie theme. It’s hard-hitting. Striking. And not what we’ve come to expect from financial services firms.

Alan and Kathryn talk about why they’ve decided to be bigger and bolder and braver than most of their peers and where they are taking their marketing next.

That’s all right here in episode 91 of the Marketing Protection and Finance Podcast.

Who are Alan and Kathryn Knowles?

Alan and Kathryn run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau.

Based in North Yorkshire they were shortlisted for the Best Protection Adviser category at the Money Marketing Awards 2016.

If you enjoyed – Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Marketing – please leave a comment or a review on iTunes.

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Bigger Bolder Braver Zombies Infographic

June 10, 2016Marketingcontent marketing, financial advice, financial services, marketing, marketing communications, marketing strategyRoger

At the Content Marketing Academy Conference in Edinburgh, Ann Handley told everyone to stand out.

And to stand out your marketing needs to be:

Bigger
Bolder
Braver

Just a few days later one of my clients launched their new initiative. It was definitely bigger, bolder and braver.

And they are a financial services company.

As you know financial services isn’t known for being bigger bolder and braver.

So here is their infographic about protection insurance.

Please do let me know what you think.

Click here to visit their website.

Now it’s your turn.

Have you seen any marketing recently which you think is bigger and bolder and braver than the rest? Please share it. Leave a comment or share on social.

Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video – MPAF90

June 9, 2016MPAF Podcastcontent marketing, financial advice, financial adviser, financial advisers, financial services, GTLD, marketing, marketing strategy, periscope, Video MarketingRoger

Domain names are changing.

Dot-Co-Dot-UK and Dot-Com and other country coded names are making way for branded alternatives like Dot-Marketing and Dot-Finance.

In this episode I talk to domain expert Dickie Armour about how you can use generic top level domain names to enhance your company or personal brand.

We also talk about the sales books Dickie has written and his best selling crime Thriller, “The Habit”.

That’s all right here in episode 90 of the Marketing Protection and Finance Podcast.

Who is Dickie Armour?

Dickie is a sales troubleshooter with 34 years in business. Over 16 years experience running Internet related businesses around the domain name, email services and web hosting and 3 years in the brand licensing industry.

He’s passionate about helping big brands get closer to their fans and loves the Internet.

As Richard Armour, Dickie also wrote a crime fiction book called The Habit. He’s also a prolific user of live streaming video platform Periscope.

Roger Edwards

Marketing Consultant & Speaker

Tag Archives: financial advice

Bigger Bolder Braver Zombies Infographic

At the Content Marketing Academy Conference in Edinburgh, Ann Handley told everyone to stand out.