Tag Archives: content marketing

Keynoting at Talking Point of Business 2017 in Newcastle UK – RogVLOG – 15

TPBiz is a business conference with a difference.

Based in Newcastle, UK, it’s quirky. They hold it in a fun venue called George Street Social.

On the agenda is a mix of speakers, workshops, mastermind sessions and networking opportunities.

This year their theme was content marketing so I was delighted take the stage as their opening keynote speaker.

A great fun day spent with passionate local business people hungry for new ideas, inspiration and eager to share their stories.

Check out the conference highlights and go behind the scenes in this latest episode of RogVLOG.

Now it’s your turn:

Were you at Talking Point of Business 2017?

Don’t you just love events with a difference? What’s the quirkiest conference you’ve ever been to and why?

Keynoting at Talking Point of Business 2017 in Newcastle UK - RogVLOG - 15

Get to no BS Marketing with these 3 tips

Complexity. Bureaucracy. Bloat. Management speak mumbo jumbo.

These are the enemies of good customer-focussed marketing.

In this video I give you three tips to help you keep your marketing simple and the BS at bay.

1) Assume your customer knows nothing
2) Speak your customer’s language
3) Avoid industry jargon, management speak and buzz words.

Follow these three tips and you’ll better engage your customers and they’ll love you for your simple approach.

Now it’s your turn:

You do have to laugh at some of the gobbledegook some companies use in their marketing. Please share your favourite piece of management speak mumbo jumbo.

If you enjoyed this episode of Marketing and Finance TV – Get to no BS Marketing with these 3 tips – please share it with your friends and colleagues. You can use the social media share buttons just below.

Click here to listen to the audio podcast.

no bs marketing

 

Jason Hulott on referrals for financial professionals – MAF137

MPAF Podcast, , , , ,

My guest this week is Jason Hulott.

We talk about referrals for financial professionals and where this fits in a wider marketing plan.

Welcome to episode 137 of the Marketing and Finance Podcast.

Jason Hulott on referrals for financial professionals - MAF137

What you’ll hear about in this episode

  • The truth about financial services social media and compliance
  • Why, even if you decide not to use social media to engage with clients, you should still use it to listen
  • Whether referrals are as important as they used to be now we have social media and digital channels
  • How to avoid “shiny new toy” syndrome and focus on where your clients are
  • Creating content your referral network can use

Who Jason Hulott?

Jason is co-founder and Business Development Manager at Speedie Consultants Limited. They started in 2003 and are a full service internet marketing agency mainly helping those in the personal finance and insurance niche.

His area of specialism within the business is traffic generation; lead generation; and income generation via many activities including: social media marketing, link building, affiliate marketing, lead generation and business consultancy.

Links

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