Complexity. Bureaucracy. Bloat. Management speak mumbo jumbo.
These are the enemies of good customer-focussed marketing.
In this video I give you three tips to help you keep your marketing simple and the BS at bay.
1) Assume your customer knows nothing
2) Speak your customer’s language
3) Avoid industry jargon, management speak and buzz words.
Follow these three tips and you’ll better engage your customers and they’ll love you for your simple approach.
Now it’s your turn:
You do have to laugh at some of the gobbledegook some companies use in their marketing. Please share your favourite piece of management speak mumbo jumbo.
If you enjoyed this episode of Marketing and Finance TV – Get to no BS Marketing with these 3 tips – please share it with your friends and colleagues. You can use the social media share buttons just below.
Click here to listen to the audio podcast.