Get rid of complex language and jargon to engage more customers – Web3 included – MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.

And I mean in all industries with a particular nod towards the emerging Web3 space.

It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • Why industry language and jargon is like a foreign language
  • Is Web3babble the most impenetrable and alienating jargon yet?
  • Why is language in marketing so important?
  • Taking a red pen to jargon and passive language
  • The three rules of simple and engaging marketing

If you enjoyed: Get rid of complex language and jargon to engage more customers – Web3 included – please leave a comment or a review on iTunes.

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Fixing the gulf between sales and marketing with Jenny Knighting – MAF285

This week, let’s talk about the tension that often exists between sales and marketing departments in companies.

Both want the same thing – business success – so how can we bridge the gulf between the two?

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast.

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

What you’ll hear about in this episode:

  • From sales background to marketing – what makes Jenny tick?
  • Why is there sometimes a gulf between sales and marketing?
  • Is strategy the right way to fix the tension?
  • Do the goals of sales and marketing create a clash
  • How the Nutcracker Agency offers a virtual marketing team

If you enjoyed: Fixing the gulf between sales and marketing with Jenny Knighting – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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The right way to use email lists to grow your business with Rob and Kennedy – MAF284

This week, let’s talk about email lists and putting together emails that engage your customers and lead to sales.

There’s so much annoying email marketing out there. Let’s look at the right way to do it.

My guests are Rob and Kennedy and this is episode 284 of the Marketing and Finance Podcast.

The right way to use email lists to grow your business with Rob and Kennedy - MAF284

What you’ll hear about in this episode:

  • Why you shouldn’t always listen to the “gurus” about email marketing
  • How to make email marketing engaging rather than annoying and salesy
  • What are lead magnets and are they the best way to start a list?
  • Should you ever consider buying a list of email subscribers?
  • How to come up with loads of ideas for email topics
  • The Story-Lesson-Offer (SLO) method of email engagement
  • How to ressurrect a “dead” email list

If you enjoyed: The right way to use email lists to grow your business with Rob and Kennedy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click