This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.
And I mean in all industries with a particular nod towards the emerging Web3 space.
It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- Why industry language and jargon is like a foreign language
- Is Web3babble the most impenetrable and alienating jargon yet?
- Why is language in marketing so important?
- Taking a red pen to jargon and passive language
- The three rules of simple and engaging marketing
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