Great creative business ideas – is in-person or online the best way to find them? – MAF288

This week let’s talk about coming up with creative business ideas.

Is an in-person setting better than an online one for finding them?

Let’s grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • Creativity that comes from accidental conversations
  • Has the pandemic-inspired move to online meetings stifled creativity?
  • TED speaker Adam Grant and what he calls creative collisions
  • The magic that happens at conferences in the breaks and afterwards
  • Why its good to have more meetings with people outside your peer group

If you enjoyed: Great creative business ideas – is in-person or online the best way to find them? – please leave a comment or a review on iTunes.

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Avoid these 6 marketing mistakes (reaction episode) – MAF287

This week let’s talk about 6 of the biggest mistakes made by digital marketers.

And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.

It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast.

Avoid these 6 marketing mistakes (reaction episode) - MAF287

What you’ll hear about in this episode:

  • A deep almost obsessive understanding of your customer
  • The importance of setting goals
  • Why a written marketing strategy is essential – even if it’s only 2 pages long
  • How to craft an offer that’s better, preferably different, to everything else
  • The Circle of Marketing Simplicity

If you enjoyed: Avoid these 6 marketing mistakes (reaction episode) – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Fixing the gulf between sales and marketing with Jenny Knighting – MAF285

This week, let’s talk about the tension that often exists between sales and marketing departments in companies.

Both want the same thing – business success – so how can we bridge the gulf between the two?

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast.

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

What you’ll hear about in this episode:

  • From sales background to marketing – what makes Jenny tick?
  • Why is there sometimes a gulf between sales and marketing?
  • Is strategy the right way to fix the tension?
  • Do the goals of sales and marketing create a clash
  • How the Nutcracker Agency offers a virtual marketing team

If you enjoyed: Fixing the gulf between sales and marketing with Jenny Knighting – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click