Fixing the gulf between sales and marketing with Jenny Knighting – MAF285

This week, let’s talk about the tension that often exists between sales and marketing departments in companies.

Both want the same thing – business success – so how can we bridge the gulf between the two?

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast.

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

What you’ll hear about in this episode:

  • From sales background to marketing – what makes Jenny tick?
  • Why is there sometimes a gulf between sales and marketing?
  • Is strategy the right way to fix the tension?
  • Do the goals of sales and marketing create a clash
  • How the Nutcracker Agency offers a virtual marketing team

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