The right way to use email lists to grow your business with Rob and Kennedy – MAF284

This week, let’s talk about email lists and putting together emails that engage your customers and lead to sales.

There’s so much annoying email marketing out there. Let’s look at the right way to do it.

My guests are Rob and Kennedy and this is episode 284 of the Marketing and Finance Podcast.

The right way to use email lists to grow your business with Rob and Kennedy - MAF284

What you’ll hear about in this episode:

  • Why you shouldn’t always listen to the “gurus” about email marketing
  • How to make email marketing engaging rather than annoying and salesy
  • What are lead magnets and are they the best way to start a list?
  • Should you ever consider buying a list of email subscribers?
  • How to come up with loads of ideas for email topics
  • The Story-Lesson-Offer (SLO) method of email engagement
  • How to ressurrect a “dead” email list

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