Category Archives: Marketing

Zombies killed the radio star – RogVLOG – 3

Marketing, , , , ,

Zombies Killed the Radio Star.

In episode 3 of RogVLOG come with me to London. We’ll visit a private members club, talk about Zombies, and make a guest appearance on the Roy Allaway Show in Radio Woking.

Like Desert Island Discs for geeks, I got to choose 12 tracks to play and we chatted about marketing, yoga, fitness, Edinburgh, vlogging and podcasting.

Come along for the ride.

Here are links to the people and places I mentioned in this episode:

For completists – here’s the full tracklist I chose for the Roy Allaway Show chat.

And you can listen to the full Radio Woking Show right here.

Now it’s your turn:

If you were asked to appear on a Desert Island Discs type programme – what would be your top track? Leave a comment below or share on social media.

Zombies Killed the Radio Star

David Smith on using widget technology to improve how insurance is bought and sold – MAF115

Marketing, , , ,

In this episode, I talk to David Smith from iPipeline.

We chat about how iPipeline are using widget technology to improve how insurance is bought and sold.

Welcome to episode 115 of the Marketing and Finance Podcast.

We chat about:

  • How iPipeline come up with ideas and develop them into helpful technology widgets
  • Retaining the human touch even when talking about tech
  • How the supermarket shopping bag tax inspired the “Life Genie” insurance nudge for mortgage brokers
  • Using form technology to give advisers and clients a low hassle way to put plans under trust

Who David Smith?

David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline’s market-leading protection platform, annuity service and point of sale technologies.

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How to make marketing simple – Soulful PR Podcast

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PR can be great for your business.

Journalists love stories and if you have one to tell you’ll find them eager to listen.

My friend Janet Murray runs Soulful PR, a company dedicated to helping small businesses get PR coverage.

She knows her stuff having spent the last fifteen years writing and editing for national newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

As well as seminars, webinars, and other events, Janet runs the Soulful PR Podcast and I was delighted to be her guest on episode 125.

Soulful PR Podcast

Here’s the link across to Janet’s Soulful PR Podcast page.

We talk about how to make marketing simple.

One of my favourite subjects as you know.

Here’s what you can hear about in the show.

  • Roger’s business story – from big business marketing director to helping financial services companies with their marketing, alongside working as a Body Combat instructor
  • Why you need to start by identifying exactly who your ideal customers are
  • The questions you should be asking to tap into what your target audience needs
  • How using elements of your personal life can be a powerful way to market your business
  • The beauty of being able to constantly refine your message – and your products – in response to feedback
  • Practical tips on speaking your customers’ language in your marketing copy
  • How to use storytelling on social media as a marketing tool

I really enjoyed being a guest on Janet’s Podcast – she’s a terrific host. Check out some of her other interviews, all full of ideas, tips, and tricks for upping your PR game.

And, of course, Janet appeared on the Marketing and Finance Podcast back in episode 93 and you can listen to it by clicking below.

Now it’s your turn:

Let me know what you thought of my interview with Janet Murray. Please leave a comment below or let’s chat on social media.