Janet Murray on Mastering PR and Getting your Story into the Media – MPAF93

July 5, 2016MPAF Podcastfinancial advice, journalists, marketing communications, marketing strategy, media relations, PR, Press release, social mediaRoger

Good PR can be perfect for your business growth.

If you have a story to tell journalists want to hear about it.

But there’s more to success than just bunging out a press release.

In this episode, I talk to Janet Murray, a journalist who helps people master PR and the opportunities it brings.

Listen to Janet’s tips on building relationships with journalists, how to pitch your story, and how to get it into the media.

That’s all right here in episode 93 of the Marketing Protection and Finance Podcast.

Who is Janet Murray?

Janet has 15 years’ experience as a national journalist & editor working on The Guardian, The Times and The Huffington Post. She’s also in business to teach people how to get high-profile press coverage.

She doesn’t do PR for people, rather she prefers to teach her clients to do it themselves.

Janet believes this can be more effective than hiring a PR Agency for businesses of any size.

If you enjoyed – Janet Murray on Mastering PR and Getting your Story into the Media – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Chris Budd on Client Coaching and The Financial Wellbeing Book – MPAF92

June 23, 2016MPAF Podcastclient coaching, coaching, financial advice, financial adviser, financial advisers, financial services, marketing, mentoringRoger

In this episode I talk to Chris Budd about The Financial Wellbeing Book which he’s recently written and published.

Chris has a unique perspective on financial planning, preferring to call it financial coaching, and this forms the foundation of his book.

Hear where his inspiration came from and how Chris went about writing The Financial Wellbeing Book. Listen to Chris explain the five elements of financial wellbeing.

That’s all right here in episode 92 of the Marketing Protection and Finance Podcast.

Who is Chris Budd?

Chris runs Ovation Finance, a fee based IFA practice. 92% of their income is derived from existing clients, demonstrating their focus on long term service, and not selling products.

He’s also a qualified business coach and mentor (Advanced Diploma in Coaching And Mentoring from the European Mentoring And Coaching Council).

Chris has a wife and 2 kids, has written a novel, is a cricket coach, plays guitar in a band.

If you enjoyed – Chris Budd on Client Coaching and The Financial Wellbeing Book – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising – MPAF91

June 16, 2016Marketingcontent marketing, financial advice, financial advisers, financial services, marketing, marketing communications, marketing strategy, social media, the walking dead, zombiesRoger

In this episode I talk to Alan and Kathryn Knowles from Cura Financial Services.

They specialise in insurance for people who have existing conditions or take part in extreme pastimes or hazardous occupations .

The Financial Services industry call this “impaired lives”. Alan and Kathryn have a much less gloomy term for it which we’ll discover in the chat.

But this small firm recently launched a bold marketing campaign for protection insurance using The Walking Dead’s Zombie theme. It’s hard-hitting. Striking. And not what we’ve come to expect from financial services firms.

Alan and Kathryn talk about why they’ve decided to be bigger and bolder and braver than most of their peers and where they are taking their marketing next.

That’s all right here in episode 91 of the Marketing Protection and Finance Podcast.

Who are Alan and Kathryn Knowles?

Alan and Kathryn run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau.

Based in North Yorkshire they were shortlisted for the Best Protection Adviser category at the Money Marketing Awards 2016.

Roger Edwards

Marketing Consultant & Speaker

Chris Budd on Client Coaching and The Financial Wellbeing Book – MPAF92

In this episode I talk to Chris Budd about The Financial Wellbeing Book which he’s recently written and published.

Chris has a unique perspective on financial planning, preferring to call it financial coaching, and this forms the foundation of his book.

Who is Chris Budd?

Links:

If you enjoyed – Chris Budd on Client Coaching and The Financial Wellbeing Book – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Like this:

Good PR can be perfect for your business growth.

If you have a story to tell journalists want to hear about it.

Who is Janet Murray?

Links:

If you enjoyed – Janet Murray on Mastering PR and Getting your Story into the Media – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Please share!

Like this:

In this episode I talk to Chris Budd about The Financial Wellbeing Book which he’s recently written and published.

Chris has a unique perspective on financial planning, preferring to call it financial coaching, and this forms the foundation of his book.

Who is Chris Budd?

Links:

If you enjoyed – Chris Budd on Client Coaching and The Financial Wellbeing Book – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Please share!

Like this:

In this episode I talk to Alan and Kathryn Knowles from Cura Financial Services.

They specialise in insurance for people who have existing conditions or take part in extreme pastimes or hazardous occupations .

Who are Alan and Kathryn Knowles?

Links:

If you enjoyed – Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Marketing – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Please share!

Like this: