Janet Murray on Mastering PR and Getting your Story into the Media – MPAF93

Good PR can be perfect for your business growth.

If you have a story to tell journalists want to hear about it.

But there’s more to success than just bunging out a press release.

In this episode, I talk to Janet Murray, a journalist who helps people master PR and the opportunities it brings.

Listen to Janet’s tips on building relationships with journalists, how to pitch your story, and how to get it into the media.

That’s all right here in episode 93 of the Marketing Protection and Finance Podcast.

Janet Murray on Mastering PR and Getting your Story into the Media

Who is Janet Murray?

Janet has 15 years’ experience as a national journalist & editor working on The Guardian, The Times and The Huffington Post. She’s also in business to teach people how to get high-profile press coverage.

She doesn’t do PR for people, rather she prefers to  teach  her clients to do it themselves.

Janet believes this can be more effective than hiring a PR Agency for businesses of any size.

Links:

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Annie Shaw and a Journalist’s View of Financial Services and the Future – MPAF25

Journalists whether Trade or Consumer write about the good and the bad in Financial Services.

They develop a unique helicopter view of the market, companies, propositions, campaigns and individual industry personalities.

My guest has written for both consumer titles, notably the Sunday Telegraph and the Independent on Sunday, and trade publications such as Money Marketing Magazine.

Hear Annie talk about her view of Financial Services and advice gleaned from many years’ experience writing about all aspects of the industry.

Listen to her fascinating and funny stories about working for Money Marketing Magazine. Do you remember the great column, “A Shaw Thing” with Annie plus Esther Shaw and Sam Shaw?

My guest on Episode 25 of the Marketing Protection and Finance Podcast is Annie Shaw.

Annie Shaw and a Journalist's View of Financial Services and the Future

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Who is Annie Shaw?

Annie Shaw is a writer and commentator, freelance journalist and broadcaster.

Over the years she’s worked for the Sunday Telegraph, The Independent on Sunday, Daily Express and Money Marketing.

Annie is a Director of CashQuestions.com – a unique service run by a panel of renowned personal finance journalists – a questions and answers service for consumers.

And Annie is also and Financial Agony Aunt for Saga Magazine and Website.

Annie’s Contact links:

Annie’s favourite books:

The Divide by Matt Taibbi.

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Now it’s your turn:

If you enjoyed this episode – Annie Shaw and a Journalist’s View of Financial Services and the Future – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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