Why does Group Protection receive so little attention?
Whilst Individual Protection struggles to achieve growth, and seems locked into a pointless price war and complexity race, Group Protection looks to be gathering momentum.
Simpler products and processes show group providers are listening to customer feedback and embracing digital technology. But the spotlight still shines on Individual Protection.
My guest today is keen to change that. He’s already appeared on the MPAF Podcast talking about Auto Enrolment for Group Income Protection. Today he tells us about the opportunities in Group Life Cover.
Hear Paul talk about the his determination to grow Group Protection, the research he’s carried out and the simplicity he has championed for Canada Life’s product development.
Listen to his ideas on how to grow Group Life sales and take advantage of the Auto Enrolment “land grab”.
That’s all right here in episode 45 of the Marketing Protection and Finance Podcast.
Who is Paul Avis?
Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.
A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.
He also says he loves the Caribbean Island of St. Lucia and is about to get dual citizenship of the Caribbean by marriage.