Tag Archives: financial advice

John Espirian on making technical subjects simple, clear and understandable – MAF114

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In this show, I talk to John Espirian.

We chat about how to make technical subjects simple, clear and understandable.

Welcome to episode 114 of the Marketing and Finance Podcast.

John Espirian on making technical subjects simple, clear and understandable - MAF114

What you’ll hear about in this episode

  • Why jargon, management speak, and bloat thrive in many industries
  • How people want simple, often visual explanations of complex subjects
  • Avoiding complexity creep during the internal sign off process
  • Building a personal brand using content marketing and social media

Who is John Espirian?

John is a freelance technical writer who produces razor-sharp content that gets results.

His website is in #1 spot on Google for the search term ‘technical writing services UK’.

John is also a director of the Society for Editors and Proof readers.

John’s links:

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Malcolm Davidson on using YouTube videos to get mortgage clients – MAF113

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My first guest of 2017 is Malcolm Davidson.

We talk about how he’s used YouTube videos to find clients for his mortgage broking business

Welcome to episode 113 of the Marketing and Finance Podcast.

Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113

What you’ll hear about in this episode

  • How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers
  • Shooting quality videos quickly and cost effectively
  • Handling compliance issues around creating engaging content
  • Putting out good information and not just sales blurb

Who is Malcolm Davidson?

Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited.

Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm’s business has rocketed. He’s boosted his success by putting out engaging videos on YouTube which answer client’s questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they’ve met him in person.

Malcolm’s Contact links:

If you enjoyed – Malcolm Davidson on using YouTube videos to get mortgage clients – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Paul Avis and Scott Rayner on the ROI of group income protection – MAF110

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Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance.

We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes.

Welcome to episode 110 of the Marketing and Finance Podcast.

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

What you’ll hear about in this episode

  • How convincing the HR team about group income protection is only half the battle
  • The ROI method will be a light bulb moment for finance directors
  • Moving the proposition focus from financial benefits to practical and emotional recovery support

Who are Paul Avis and Scott Rayner?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance.

He’s into visiting modern art galleries,  watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables!

Paul’s links:

Scott’s links:

If you enjoyed – Paul Avis and Scott Rayner on the ROI of group income protection – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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