Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance.
We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes.
Welcome to episode 110 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- How convincing the HR team about group income protection is only half the battle
- The ROI method will be a light bulb moment for finance directors
- Moving the proposition focus from financial benefits to practical and emotional recovery support
Who are Paul Avis and Scott Rayner?
Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.
A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.
Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance.
He’s into visiting modern art galleries, watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables!
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