Great creative business ideas – is in-person or online the best way to find them? – MAF288

This week let’s talk about coming up with creative business ideas.

Is an in-person setting better than an online one for finding them?

Let’s grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • Creativity that comes from accidental conversations
  • Has the pandemic-inspired move to online meetings stifled creativity?
  • TED speaker Adam Grant and what he calls creative collisions
  • The magic that happens at conferences in the breaks and afterwards
  • Why its good to have more meetings with people outside your peer group

If you enjoyed: Great creative business ideas – is in-person or online the best way to find them? – please leave a comment or a review on iTunes.

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Avoid these 6 marketing mistakes (reaction episode) – MAF287

This week let’s talk about 6 of the biggest mistakes made by digital marketers.

And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.

It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast.

Avoid these 6 marketing mistakes (reaction episode) - MAF287

What you’ll hear about in this episode:

  • A deep almost obsessive understanding of your customer
  • The importance of setting goals
  • Why a written marketing strategy is essential – even if it’s only 2 pages long
  • How to craft an offer that’s better, preferably different, to everything else
  • The Circle of Marketing Simplicity

If you enjoyed: Avoid these 6 marketing mistakes (reaction episode) – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Get rid of complex language and jargon to engage more customers – Web3 included – MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.

And I mean in all industries with a particular nod towards the emerging Web3 space.

It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • Why industry language and jargon is like a foreign language
  • Is Web3babble the most impenetrable and alienating jargon yet?
  • Why is language in marketing so important?
  • Taking a red pen to jargon and passive language
  • The three rules of simple and engaging marketing

If you enjoyed: Get rid of complex language and jargon to engage more customers – Web3 included – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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