This week let’s talk about 6 of the biggest mistakes made by digital marketers.
And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.
It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- A deep almost obsessive understanding of your customer
- The importance of setting goals
- Why a written marketing strategy is essential – even if it’s only 2 pages long
- How to craft an offer that’s better, preferably different, to everything else
- The Circle of Marketing Simplicity
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Roger’s Links
- Read Tom Welbourne’s article which prompted this reaction episode
- Cats, Mats and Marketing Plans book
- Follow Roger on Twitter
- Connect with Roger on LinkedIn
- Book Roger to speak at your event
- Subscribe to this podcast on iTunes
- Check out Roger’s YouTube channel
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