Daniella Blechner on self-publishing your business book or novel – MAF234

My guest this week is Daniella Blechner from Conscious Dreams Publishing and we talk about the how and the why of self-publishing your business book or novel.

Welcome to episode 234 of the Marketing and Finance Podcast.

Daniella Blechner on self-publishing your business book or novel - MAF234

What you’ll hear about in this episode

  • Why you should consider self-publishing your book
  • The difference between traditional publishing and self-publishing
  • Setting a goal for your business book
  • Why you probably won’t earn a fortune from your business book and how to generate income elsewhere
  • Tips on how to market your business book
  • The process of self-publishing

Who is Daniella Blechner?

Daniella Blechner is Founder of Conscious Dreams Publishing, Bestselling Author and Book Journey Mentor who is passionate about inspiring and empowering authors to transform their stories, messages and powerful journeys into books of impact and influence.

Her enjoyment and inspiration behind writing comes from examining and reflecting on social issues often laced with a wicked sense of humour. She is a teacher and energy healer and enjoys working with all people from all walks of life.

Links

If you enjoyed – Daniella Blechner on self-publishing your business book or novel – please leave a comment or a review on iTunes.

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Angela Davidson on changing the language of protection advice – MAF233

My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered.

Welcome to episode 233 of the Marketing and Finance Podcast.

Angela Davidson on changing the language of protection advice - MAF233

What you’ll hear about in this episode

  • Why protection insurance is never on top of people’s “to-do list”.
  • The complexity of mortgages and how to talk about protection at the same time
  • The stigma of all school protection selling techniques and what works better
  • How to make protection the foundation of all financial planning, even wealth management
  • Getting clients to say why they need protection rather than why they don’t
  • Building NLP techniques into advice conversations

Who is Angela Davison?

Angela is a passionate, energetic and driven freelance sales consultant, committed to raising the bar on protection in the financial services industry.

Breathing new life into tired sales processes and energising conversations around protection is her passion. She does this by means of; going back to basics, training in best practice, coaching soft skills, NLP, and imparting knowledge and personal experience build up over many years in the protection industry.

She says investing in self-development is a necessity and indeed a driving force and believes it’s a privilege, and incredibly rewarding, to work alongside advisers who desire a step change and take their own development to the next stage and beyond.

Links

If you enjoyed – Angela Davison on changing the language of protection advice – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Ethan Beute on using personalised video to build powerful relationships – MAF232

My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships.

Welcome to episode 232 of the Marketing and Finance Podcast.

Ethan Beute on using personalised video to build powerful relationships - MAF232

What you’ll hear about in this episode

  • How BombBomb came about and what the company name means
  • How personalised videos differ from marketing videos
  • Creating relationship videos for individuals rather than marketing videos for the masses
  • Establishing the personal touch within an impersonal digital world
  • How personalised video can fit into the customer buying process

Who is Ethan Beute?

Ethan is Chief Evangelist at BombBomb. With a background in all aspects of marketing, he’s most interested in creating personalised marketing to help create relationships with customers.

At BombBomb he champions moving one step out of day-to-day marketing operations to work internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion.

Links

If you enjoyed – Ethan Beute on using personalised video to build powerful relationships – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.