Fighting back against complex crap marketing material – MAF218

There’s some shocking, bloated copy out there on websites and in corporate marketing material.⁣ ⁣

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.⁣ ⁣

Why do companies let this happen? Let’s grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

Fighting back against complex crap marketing material - MAF218

What you’ll hear about in this episode

  • News media calling out companies using complex and bloated language
  • The 4 reasons why companies end up infesting their marketing material with complex crap
  • How to put together simple and engaging marketing material
  • Three rules for keeping marketing simple

Links

If you enjoyed – Fighting back against complex crap marketing material – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Zap the Marketing Invaders – avoid annoying advertising

Many people find marketing annoying.

And even marketers, as consumers, think marketing is annoying.

They don’t like intrusive adverts that interrupt their favourite TV shows. They don’t like being bombarded by spam email.

And then there are those video pop-ups, particularly on news media websites that invade your screen and you have to ZAP them like space invaders.

In this video, I discuss what we need to do to stop annoying our customers.

So let’s grab a coffee and get right into the video.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is one of a series of videos under the “Marketing: Made Simple” banner.

If you enjoyed this episode: Zap the Marketing Invaders: Fight against annoying marketing – please share it with your friends and colleagues. You can use the social media share buttons just below.

Zap the Marketing Invaders: Fight against annoying marketing

Mental health, advertising and the Protection Review Conference 2019 – MAF215

From the need to change an industry’s attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review’s 2019 conference was an event brimming with challenge and ideas for growth.

Let’s grab a coffee and I’ll talk you through the highlights.

Welcome to episode 215 of the award-winning Marketing and Finance podcast.

Mental health, advertising and the Protection Review Conference 2019 - MAF215

What you’ll hear about in this episode

  • What is the Protection Review Conference, Dinner and Awards?
  • Why mental health issues are important across all industries
  • The attitude of product providers to customers with mental health issues and what could change
  • Why even marketing people think that marketing can be annoying
  • How the industry could revisit the idea of a generic advertising campaign

Links

If you enjoyed – Mental health, advertising and the Protection Review Conference 2019 – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click