Fighting back against complex crap marketing material – MAF218

There’s some shocking, bloated copy out there on websites and in corporate marketing material.⁣ ⁣

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.⁣ ⁣

Why do companies let this happen? Let’s grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

What you’ll hear about in this episode

• News media calling out companies using complex and bloated language
• The 4 reasons why companies end up infesting their marketing material with complex crap
• How to put together simple and engaging marketing material
• Three rules for keeping marketing simple

Links

• Follow Roger on Twitter
• Connect with Roger on LinkedIn
• Book Roger to speak at your event

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