annoying marketing Archives - Roger Edwards - Marketing Speaker, Consultant and Trainer

Many people find marketing annoying.

They don’t like intrusive adverts that interrupt their favourite TV shows. They don’t like being bombarded by spam email.

And then there are those video pop-ups, particularly on news media websites that invade your screen and you have to ZAP them like space invaders.

In this video, I discuss what we need to do to stop annoying our customers.

So let’s grab a coffee and get right into the video.

This is one of a series of videos under the “Marketing: Made Simple” banner.

Sometimes marketing can be annoying. And so intrusive.

Endless spammy emails.

Pop up ads and videos.

The DM you get a split second after you follow someone – selling stuff.

Cold phone calls.

As customers most of us dislike that intrusion. It’s not engaging. It’s enraging.

That’s why we hit the email unsubscribe button. Or turn on the pop up blocker. Or unfollow the spammy DMers.

But here’s the thing.

If we, as customers, don’t like it – why do we, as marketers, think it’s okay to do it to others?

Engage. Don’t Enrage.