Tag Archives: marketing strategy

Fixing the gulf between sales and marketing with Jenny Knighting – MAF285

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This week, let’s talk about the tension that often exists between sales and marketing departments in companies.

Both want the same thing – business success – so how can we bridge the gulf between the two?

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast.

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

What you’ll hear about in this episode:

  • From sales background to marketing – what makes Jenny tick?
  • Why is there sometimes a gulf between sales and marketing?
  • Is strategy the right way to fix the tension?
  • Do the goals of sales and marketing create a clash
  • How the Nutcracker Agency offers a virtual marketing team

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The right way to use email lists to grow your business with Rob and Kennedy – MAF284

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This week, let’s talk about email lists and putting together emails that engage your customers and lead to sales.

There’s so much annoying email marketing out there. Let’s look at the right way to do it.

My guests are Rob and Kennedy and this is episode 284 of the Marketing and Finance Podcast.

The right way to use email lists to grow your business with Rob and Kennedy - MAF284

What you’ll hear about in this episode:

  • Why you shouldn’t always listen to the “gurus” about email marketing
  • How to make email marketing engaging rather than annoying and salesy
  • What are lead magnets and are they the best way to start a list?
  • Should you ever consider buying a list of email subscribers?
  • How to come up with loads of ideas for email topics
  • The Story-Lesson-Offer (SLO) method of email engagement
  • How to ressurrect a “dead” email list

If you enjoyed: The right way to use email lists to grow your business with Rob and Kennedy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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NOT the 2022 marketing predictions episode – MAF281

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This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about some marketing certainties.

It’s just me and the mic and this is episode 281 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • The annual flood of marketing prediction articles, videos and podcasts
  • Why they highlight a fundamental view the world has about marketing
  • It’s not all about communications tactics
  • The other parts of marketing we don’t talk about but need to talk about
  • Nailing your offer, setting your goals and planning your marketing activity

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If you enjoyed: Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – please leave a comment or a review on iTunes.

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