No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278

This week, let’s talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • How each industry has it’s own language and jargon that can put customers off
  • The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
  • Preparing a workshop on using live audio platforms
  • The shock of finding out no one had heard of Clubhouse and Twitter Spaces
  • The danger of “shiny toy” syndrome we marketers often fall for

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Don’t compromise on video quality in your content marketing – MAF277

This week, let’s talk about video quality when creating content for your business.

It’s all about resolution, frame rate, lighting and audio.

It’s just me and the mic and this is episode 277 of the Marketing and Finance Podcast.

Don't compromise on video quality in your content marketing - MAF277

What you’ll hear about in this episode:

  • Have Zoom and Teams made poor quality video acceptable – or at least tolerable?
  • The film and TV studio in your pocket and how to use it
  • Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
  • Frame rates and what they mean
  • Video tech: Webcam, smartphones, DSLRs and GoPros
  • Tips on lighting and audio

Want to support the show? Click the link below and buy me a coffee!

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If you enjoyed: Don’t compromise on video quality in your content marketinghange – please leave a comment or a review on iTunes.

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Video marketing using just a Smartphone with Daryl Cygler – MAF270

This week let’s talk about video marketing for your business using just a smart phone.

My guest is Daryl Cygler.

And this is episode 270 of the Marketing and Finance Podcast.

Video marketing using just a Smartphone with Daryl Cygler - MAF270

What you’ll hear about in this episode:

  • Daryl’s background and why he focussed on smartphone video marketing
  • How the smartphone changed his approach to video marketing
  • Journalists and smartphone video reporting
  • Overcoming the objections people have to smartphones rather than full video camera equipment
  • How to create video contents that boosts your business growth
  • Building in calls to action

Who is Daryl Cygler?

Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Video marketing using just a Smartphone with Daryl Cygler – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click