This week, let’s talk about why we should assume our customers know nothing when planning our marketing.
And something that happened at my first in-person event since February 2021.
It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- How each industry has it’s own language and jargon that can put customers off
- The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
- Preparing a workshop on using live audio platforms
- The shock of finding out no one had heard of Clubhouse and Twitter Spaces
- The danger of “shiny toy” syndrome we marketers often fall for
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Links
- Cats, Mats and Marketing Plans Book page
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- Connect with Roger on LinkedIn
- Book Roger to speak at your event
- Subscribe to this podcast on iTunes
- Check out Roger’s YouTube channel
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