No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278

This week, let’s talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• How each industry has it’s own language and jargon that can put customers off
• The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
• Preparing a workshop on using live audio platforms
• The shock of finding out no one had heard of Clubhouse and Twitter Spaces
• The danger of “shiny toy” syndrome we marketers often fall for

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Links

• Cats, Mats and Marketing Plans Book page
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• Connect with Roger on LinkedIn
• Book Roger to speak at your event
• Subscribe to this podcast on iTunes
• Check out Roger’s YouTube channel

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