Spearheaded by the Income Protection Taskforce, The Seven Families Initiative could be the most important campaign in the history of the protection market.
It could raise awareness and increase interest in income protection, long seen in the industry as “the Cinderella product”.
And the stories that will emerge from the initiative could start to heal the industry’s tarnished image with consumers.
My guest on Episode 10 of the Marketing Protection and Finance Podcast is Peter Le Beau.
Peter talks us through how the Seven Families Initiative came about and its significance for the protection industry.
Hear how you can benefit from the campaign. Listen to what the campaign involves and what activities we’ll see.
Who is Peter Le Beau?
Peter is one of the best known consultants in life and health insurance protection. He began his career at British and European and in 1981 moved to Swiss Re where he was initially Head of Underwriting and later became Head of UK Marketing.
He left in 2001 to set up an independent consultancy, Le Beau Visage, which focuses on differentiation in the Protection sector.
Since starting Le Beau Visage, Peter with Andy Couchman and Kevin Carr run The Protection Review. He has set up a strategic discussion group called The-Net-Work and Income Protection Task Force to promote a greater awareness of the value of the product.
Peter is a non-executive director of Fineos, Red Arc, Health Claims Bureau and Exeter Family Friendly.
Peter is a regular contributor protection media publications.
He was awarded the MBE for services to Insurance in June 2009.
He’s is also a fiercely dedicated Arsenal fan.
- Links to Peter’s best business book: Permission Marketing by Seth Godin
- Connect with Peter on LinkedIn: Peter Le Beau
- Peter’s Website: www.lebeauvisage.co.uk
- The Protection Review website.
- Income Protection Task Force website.
- The-Net-Work website.
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