Ian McKenna on Product Comparisons, Advice and First Class versus Economy – MPAF67

With so many high quality and complex protection products out there identifying “the best” is difficult.

And what does “the best” even mean?

In this episode I talk to Ian McKenna about product comparisons and advice.

He argues that we’ve fallen into a trap believing “First Class” is best. Many clients might be happy with, and be able to afford, “Economy” products instead.

Have we contributed to the Protection Gap we all talk about closing?

That’s all right here in Episode 67 of the Marketing Protection and Finance Podcast.

Who is Ian McKenna?

A director at the Financial and Technology Research Centre for over 20 years, Ian is a well-known columnist in the UK financial press.

His knowledge of provider and adviser technology is unparalleled.

Ian describes himself as a Financial Technology Evangelist, Futurologist and Singularitarian who is passionate about how technology can help people better understand their money and improve the quality of their lives.

Ian’s Links:

• Follow Ian on Twitter: @IanMcKennaFTRC
• Connect with Ian on LinkedIn
• Adviser Software Comparison Service
• Finance and Technology Research Centre Website
• Email Ian: ian.mckenna@ftrc.co.uk
• Life Happens Website

• Yes: 50 Scientifically Proven Ways to Be Persuasive ny Noah Goldstein

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