Public speaking tips and world-class communication – MAF108

In this episode, I talk about world-class communication.

How you can take your presentations to another level.

Welcome to episode 108 of the Marketing and Finance Podcast.

Public speaking tips and world-class communication

What you’ll hear about in this episode

  • Lessons learned from Marcus Sheridan – a world-class presenter and facilitator
  • The “Columbus principle” of asking instead of telling
  • Snippet from a recent seminar about “The TV studio in your pocket”.
  • Other tips you can use to stand out as a public speaker

Following a family bereavement, I’m a bit behind with my podcast interviews.

Sorry about that.

So today is one of those occasional episodes where it’s just me and the mic, talking about a topic that’s recently caught my attention. I reflect upon what I’ve learned over 20 years of public speaking and share some quick tips you could use to up your game. I also talk about a workshop I attended led by Marcus Sheridan and the game-changing effect he’s had on my presenting.

There’s also a chance for you to attend a similar workshop with Marcus in Edinburgh on 28 November 2016 – but you’ll have to be quick.

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The Habit: The best crime thriller written by a business person

If you want a crime novel that’ll keep you up late at night until you’ve finished it grab a copy of The Habit by Richard Armour.

Earlier in the week, I published “The biggest ever best business books list post”. Nearly 100 books recommended to you by guests on the Marketing and Finance Podcast.

One book that didn’t appear on the list was The Habit.

The Habit: The best crime thriller written by a business person

It’s not a business book. It’s fiction. A crime thriller.

But author Richard Armour is a business man. In fact, he used to be a stockbroker and knows what makes the financial services industry tick. Including what goes on behind closed boardroom doors and closed bedroom doors.

So here’s a bonus to my earlier post. And a little light relief from business. And hustle. The Habit is the “best crime thriller written by a business person”.

Here’s a quick review.

Centering around the hectic, hedonistic lifestyle of London city stockbroker Roger Hamilton, the author weaves a police hunt for a serial rapist into his story by playing upon Roger’s longstanding friendship with Frank, the police detective sergeant in charge of the case.

We see the story from Roger and Frank’s point of view, but also from that of the rapist. The master stroke in Armour’s narrative is that we discover the rapist’s identity halfway through the novel and that builds the tension as we root for the police to solve the case.

You know when you watch a TV crime show and you end up screaming at the screen because the cops keep missing the clues. I found myself almost screaming at the page here for similar reasons.

Whilst in no way stereotypical, anyone who works in financial services might recognise the characters who work in the City. The “banter” between the heroes of the story, particularly their attitude to women, compare and contrast worryingly with the thoughts and attitude of the rapist.

Armour also uses some interesting narrative techniques I haven’t seen before. Armour writes Roger’s chapters in the 1st person.  He writes the other chapters in the 3rd person except for scenes Roger is in – in which case it shifts to the 1st person.

I’ve never seen this done before and it’s particularly effective.

Highly recommended and a real shame it has never been produced for the TV screen.

The mixture of glitz, sleaze, fear and redemption would have made great crime mini-series.

Check it out: The Habit by Richard Armour

Melissa Collett on learning from customer complaints Ombudsman style – MAF107

In this episode, I talk to Melissa Collett.  A former senior figure at the Financial Ombudsman Service – the FOS.

We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates.

Welcome to episode 107 of the Marketing and Finance Podcast.

Melissa Collett on learning from customer complaints Ombudsman style - MAF107

What you’ll hear about in this episode

  • How the Financial Ombudsman Service works
  • The mistakes product providers continuously make when dealing with customer complaints
  • Treating customers as real people rather than simply names and notes on a file
  • How to turn unhappy customers into happy advocates

Who is Melissa Collett?

Melissa Collett is a consultant and independent legal professional who specialises in resolving complaints and dispute resolution.

She is also a tribunal judge chairing hearings of appeals about health and disability issues. A senior ombudsman at the Financial Ombudsman Service before 2016 making over 1,500 legally-binding decisions across the whole range of insurance products. Melissa liaised between the FOS and regulators such as the FCA and with trade associations.

A regular speaker at events, Melissa continues to write about consumer insurance topics. As a consultant, she works with client companies on complaints handling.

Links:

  • Connect with Melissa on LinkedIn

If you enjoyed – Melissa Collett on learning from customer complaints Ombudsman style – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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