Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122

MPAF Podcast, , , , ,

In this show, my guest is Vitality’s, Andy Philo.

We chat about how Vitality developed Serious Illness Cover.

And we look at how they’re encouraging people to understand and improve their health.

Welcome to episode 122 of the Marketing and Finance Podcast.

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122

What you’ll hear about in this episode

  • The development of Serious Illness Cover as an alternative to critical illness cover
  • How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards
  • What they’re doing to encourage people to understand and improve their health
  • Offering value for money for people with diabetes and high BMI

Who is Andy Philo

Andy is Director of IFA Distribution at Vitality.

He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events.

Andy’s links:

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Boys with Toys at the Broadcast Video Expo BVE 2017 – RogVLOG -8

Satisfy your inner geek.

Let’s go and look at some awesome video technology. Cameras. Lights. VR. Rigs. Gimbles.

Join Pascal Fintoni, Richard Tubb and I as we explore the Broadcast Video Expo 2017 at the Excel Arena in London.

BVExpo is the premier event for people interested in creating video. Whether live streaming, or pre-recorded.

BVExpo is the UK’s leading Entertainment and Media Tech event.  Its 20-year history is dedicated to the broadcast, production and post-production sectors.

In recent years, BVE has evolved the show into an all-encompassing event also covering: the Connected Media, AV Systems Integration, Live Production, VR and creative sectors.

  • Connected Media
  • AV Systems Integration
  • Live Production
  • VR and creative sectors
  • Streaming

Now it’s your turn:

As marketers, we can get seduced by shiny new toys.

We want to dive straight in and use the new tech to talk to our customers. But it has to be part of your marketing strategy and not just playing around with new gadgets. Does that sound like you? If you need help with your marketing strategy please get in touch.

Let me know what you thought about the Vlog. Please leave a comment or share on social media

Broadcast Video Expo BVE

Helen Wilkie on writing, publishing and marketing your business book – MAF121

MPAF Podcast, , , , , ,

In this episode, my guest is communication specialist, Helen Wilkie.

She’s helped accountants and other professionals launch their own business books.

We chat about the process of writing, publishing and marketing a business book.

Welcome to episode 121 of the Marketing and Finance Podcast.

Helen Wilkie on writing, publishing and marketing your business book - MAF121

What you’ll hear about in this episode

  • Helping “numbers” people to better use words
  • How to decide on the best subject to write your book about
  • Why “author” is the root of the word “authority” and why this is important for your personal brand
  • Why the fact other business people might have written a book on the same subject shouldn’t put you off writing your own
  • How to avoid going too broad and focus instead on “a thin slice of expertise”
  • Planning, editing, production and whether to self-publish

Who is Helen Wilkie

For over 25 years, Helen’s worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, “Effective Business Writing for Accountants”, to firms and conferences across North America.

She’s written eight books on business communication, including “Make Your Words Count: a short painless guide to business writing for accountants”, available on Amazon.

Helen’s links:

If you enjoyed – Helen Wilkie on writing, publishing and marketing your business book – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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