Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122

In this show, my guest is Vitality’s, Andy Philo.

We chat about how Vitality developed Serious Illness Cover.

And we look at how they’re encouraging people to understand and improve their health.

Welcome to episode 122 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• The development of Serious Illness Cover as an alternative to critical illness cover
• How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards
• What they’re doing to encourage people to understand and improve their health
• Offering value for money for people with diabetes and high BMI

Who is Andy Philo

Andy is Director of IFA Distribution at Vitality.

He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events.

Andy’s links:

• Connect with Andy on LinkedIn
• Follow Andy on Twitter
• Visit the Vitality Website

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