We chat about how Vitality developed Serious Illness Cover.
And we look at how they’re encouraging people to understand and improve their health.
Welcome to episode 122 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
The development of Serious Illness Cover as an alternative to critical illness cover
How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards
What they’re doing to encourage people to understand and improve their health
Offering value for money for people with diabetes and high BMI
Who is Andy Philo
Andy is Director of IFA Distribution at Vitality.
He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events.
If you enjoyed – Andy Philo on Serious Illness Cover and rewards for understanding and improving your health– please leave a comment or a review on iTunes.
And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.
Don’t miss an episode of the MAF Podcast – subscribe now.
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Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122
RogerIn this show, my guest is Vitality’s, Andy Philo.
We chat about how Vitality developed Serious Illness Cover.
And we look at how they’re encouraging people to understand and improve their health.
Welcome to episode 122 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
Who is Andy Philo
Andy is Director of IFA Distribution at Vitality.
He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events.
Andy’s links:
If you enjoyed – Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – please leave a comment or a review on iTunes.
And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.
Don’t miss an episode of the MAF Podcast – subscribe now.
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