Tony Horn: Should Distributors Lead Protection Proposition Development? – MPAF59

This week I talk to Tony Horn who has some interesting views on the future of the UK Protection market.

Price cuts, additional illness conditions and underwriting changes seem to be the only tools in the protection providers box.

The result is a stagnant market.

Tony’s view is that distributors should drive future protection growth by building their own propositions. And cutting out the main stream providers where necessary.

Do you agree that the future of the protection market lies with distributors?

That’s all right here in Episode 59 of the Marketing Protection and Finance Podcast.

Tony Horn: Should Distributors Lead Protection Proposition Development? - MPAF59

Who is Tony Horn

Tony has 26 years experience in the Life Insurance Industry, qualifying as an actuary in 1996, specialising in Investment.

Since then he’s worked for Friends Life and Aviva and now runs Positive EV helping companies develop their own propositions.

Tony’s Links:

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